Setting Up Your Small Business AI ROI Foundation
From Dr. Marcus Adler’s guide series AI ROI for Small Business: Track Every Dollar, Hour, and Mistake Saved.
This is chapter 1 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
The difference between businesses that successfully implement AI and those that waste thousands on shiny new tools boils down to one critical factor: measurement foundation. Without proper ROI tracking, you’re essentially flying blind—throwing money at AI solutions while hoping something sticks. This chapter establishes the systematic framework you need to measure, track, and optimize every AI investment before you spend your first dollar.
Most small business owners approach A
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