ROI Fundamentals for Small Business Success
From Dr. Marcus Adler’s guide series The Small Business ROI Revolution: Measuring What Matters for Growth.
This is chapter 1 of the series. See the complete guide for the full picture, or work through the chapters in sequence.
When Sarah launched her boutique marketing consultancy three years ago, she made every decision by gut feel. Should she hire a virtual assistant? Seemed expensive. Invest in project management software? Not sure if it’s worth it. Attend that $2,000 conference? Maybe next year. Like most small business owners, Sarah was flying blind, making resource allocation decisions without any systematic way to measure their impact on her business growth.
This approach worked until it didn’t
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