Complete Guide: The SMB Multi-Touch Advantage: Building Relationships Across Small Teams
A pillar guide from Leila Chen.
Small business owners will master relationship-building strategies to engage multiple decision-makers in compact organizational structures
If you’re small business owners, corporate sales teams, this guide maps the terrain chapter by chapter. Read it in one sitting, or follow the links at each section to go deeper into the parts that matter most to you right now.
Mapping the Small Business Decision Web
In the fast-paced world of small business sales, understanding who makes decisions—and how those decisions unfold—can mean the difference between closing deals and watching opportunities slip away. Unlike large corporations with clearly defined hierarchies and formal procurement p
This is a preview. Read the full guide in our catalog.